How Fitting: design a slow fashion business that fits

Learning to Be Yourself and Make Sustainable Fashion with Lucy Murray of Luluna

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In episode 41, Lucy Murray of the streetwear brand Luluna shares how a stressful job and complete hair loss led her to start sewing - and then start her own fashion brand.

Lucy is the Founder, Designer and Creator of Luluna - an ethical brand for fun, quirky clothing.

In this episode, you’ll learn:
  • Why Lucy started sewing as a hobby when she was a full-time nurse
  • How her hobby turned into a business
  • How Lucy discovered (and is still discovering) what her niche is
  • The challenges of sourcing sustainably and ethically and but why Lucy still does
  • How Lucy developed the fit and sizing of her genderless designs so they fit a range of body types, shapes, and sizes
  • What Lucy outsources versus what she does herself in her spare-bedroom studio
  • What it’s like when your hobby becomes your job
    • People and resources mentioned in this episode:
    • Luluna  website
    • Luluna email
    • Luluna Instagram
    • Luluna TikTok
    • Fashion Revolution

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      How Fitting: design a slow fashion business that fitsBy Alison Hoenes | women's apparel patternmaker
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