Running your own company is a challenging, multifaceted thing to attempt. One of the hardest parts is finding a way to let your customers know that you're there. To learn more about this, I reached out to the good people at Kango Media. Freddy was kind enough to talk me through everything from Search Engine Optimization to using Google My Business to be seen in the search engines. We discussed Vanity Metrix, the importance of owning your marketing channels and a lot more. Hopefully this talk is as helpful for you as it was for me.

Enjoy

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