Wes Schroll is a serial entrepreneur who started his first company at 14-years old. After two small start up ventures, he wrote a business plan for what would one day become Fetch Rewards during his sophomore year at the University of Wisconsin-Madison. In March of 2021, Fetch closed its Series D round of financing with $220 Million led by SoftBank. Fetch is a bonafide "Unicorn" with a valuation of over $1 Billion. On this episode, we discuss some of the lessons Wes has learned along the way, how it felt for him to realize the Fetch Rewards app has more daily users than there are residents of New York City, and his trouble with productivity advice. Finally, Wes shares his approach to hiring leaders in his organization and why the two most important things he looks for are how well they understand the product and whether or not they can give and receive feedback.