Amy Blaschka has made a career offering stories as a service. From her degree in film to her three decades spent branding products, places, and people, to founding her strategic writing practice, Amy has always understood the power of weaving a compelling tale. These days, she's a social media ghostwriter (yep, that's a thing) who helps leaders craft their stories to communicate and connect better by magnifying their reach and impact. (Think personal branding and thought leadership.) Amy also writes engaging, original, and authentic career stories for her clients to position them for success and change how others perceive, pay, partner with, and promote them. As a longtime Leadership Contributor for Forbes, Amy covers personal transformation and its impact on career growth. She also regularly creates and shares original content through her popular Illuminate Me newsletter and active social media channels.

What you will learn in this episode:

• How Amy as a "Social Media Ghostwriter" helps clients with their brand and message
• How Amy translates clients' insights into key takeaways for content
• Why the key to communicating effectively is in actively listening and asking questions
• Why showing that you're truly listening creates trust
• Why social media content is a "long game" that pays off over time
• How listening to others can amplify your own voice and impact
• Why people connect to authenticity more than to perfection

Amy's Recommended Reading: "Think Again" by Adam Grant

What Amy's Watching: "Nobody" starring Bob Odenkirk (Better Call Saul)

Amy's Favorite App: Apple Notes

Resources:

• Subscribe to Amy's Newsletter: www.substack.amyblaschka.com
• Website: www.amyblaschka.com
• LinkedIn: www.linkedin.com/in/amyblaschka/
• Twitter: @amyblaschka
• Forbes page: www.forbes.com/sites/amyblaschka
• Instagram: www.instagram.com/amyblaschka/
• Clubhouse: www.joinclubhouse.com/@amyblaschka