Aligning your business with your strengths starts with getting clear about the types of projects that just aren’t a good fit. 

In this episode, content marketer Dana Herra joins me to share:

- Why it's so important to know yourself, and be able to say no to opportunities that just aren't right for you.

- How she found the right target niche for her business.

- How she chooses the clients that are the best fit for her interests, skills, and business goals. 

- Why you need to take "hot takes" and other advice online with a grain of salt, and test ideas for yourself.

Connect with Dana at:

- https://www.linkedin.com/in/danaherra

- https://danaherra.com

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