On this episode of ChaiNet, Kapil Khanna, co-founder of On-Chair Marketing and Wizon Media, reveals why most D2C brands fail by scaling ads too early and ignoring what actually matters.

We discussed:

* Why he pivoted from selling glucometers on Amazon to building marketing agencies

* The ROAS trap: why this popular metric actually hurts growth

* Funnel leaks that make brands lose money before checkout

* Seven deadly mistakes, like weak unit economics and no repeat customer strategy

* When organic posting wastes time vs when to focus on paid ads

* How quick commerce changes everything for D2C survival

Kapil shares the contrarian truth fix your foundation before spending on ads. Perfect for D2C founders, marketers, and ecommerce builders.

Listen to Kapil Khanna on ChaiNet.

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