<p>"Where I feel most comfortable is nerding out on technology," our guest Tiffany Ricks explains. "And I lost a lot of deals before I learned that, often, software buyers don't care about technology—they care about how technology *helps*."  In this episode, the HacWare founder and CEO shares how MSPs can value sell and overcome common go-to-market challenges.</p>

"Where I feel most comfortable is nerding out on technology," our guest Tiffany Ricks explains. "And I lost a lot of deals before I learned that, often, software buyers don't care about technology—they care about how technology *helps*." In this episode, the HacWare founder and CEO shares how MSPs can value sell and overcome common go-to-market challenges.

<p>"Where I feel most comfortable is nerding out on technology," our guest Tiffany Ricks explains. "And I lost a lot of deals before I learned that, often, software buyers don't care about technology—they care about how technology *helps*." &nbsp;In this episode, the HacWare founder and CEO shares how MSPs can value sell and overcome common go-to-market challenges.</p>

Learning to Sell Value—Not Features

The De-Risking Business Podcast tackles important topics, trends, and challenges in the worlds of security and compliance with the help of experts from leading MSSPs.

Share Learning to Sell Value—Not Features

Sign up to save your podcasts

Learning to Sell Value—Not Features

Learning to Sell Value—Not Features