Welcome back for the first episode of None Size Fits All season two. This season Jon Boller will be hosting a variety of guests as they share their knowledge and expertise on technology, real estate, building businesses, and entrepreneurialism. Episode one features the founder and CEO of Opcity, Ben Rubenstein.

 

Boller talks with Rubenstein about the key features of scaling Yodle and Opcity, two companies built by Rubenstein, and how this information can be used to benefit other new businesses. According to Rubenstein, a strong foundation with a positive company culture is the first step to growing a small business. He also discusses the importance of specialization of work, division of labor, and focusing on the consumer as a means to success.

 

What You’ll Learn in Today’s Episode:

• A growing company requires a strong foundation to maintain success at scale.
• Rubenstein’s experience growing his previous company Yodle.
• Infrastructure and a strong company culture enables you to scale your business effectively.
• How Opcity leverages agent accountability to produce an effective product.
• Scale provides a huge advantage for companies.
• Lead generation should focus on optimizing returns, not the speed of the return.
• Division of labor and specialization of work allows you to focus on your strengths.
• Focus on lead conversion, not lead generation.
• Why it is important to focus on what is best for the consumer.
• How and why Opcity rewards agents with higher customer satisfaction ratings.
• The industry wins when the agent and consumer wins.
• Being a tech focused brokerage is an absolute necessity.
• Rubenstein’s opinion on the future of the real estate industry as a whole.