Today’s leasing game isn’t won in the model—it’s won online. In this episode of Multifamily Unfiltered, Rupert Ortiz unpacks why your digital presence now outweighs the in-person tour and how leaders can guide their teams to shine where it matters most. Learn how to sharpen speed-to-lead response times, build a review strategy that drives traffic, and create authentic digital content that builds trust before a prospect ever steps foot in your office. Because if you don’t win the digital stage, you may never get the encore.

Multifamily Unfiltered with Rupert Ortiz cuts through the buzzwords and cookie-cutter playbooks to deliver the real conversations our industry needs. Each week, we dive into the challenges, wins, and strategies shaping property management, leasing, and leadership. From breaking outdated habits to building teams that thrive, this podcast is where multifamily pros come to hear it straight—no fluff, no filters, just insight and inspiration you can use right now.

If you’re ready to grow your team, elevate resident experience, and lead with impact—welcome to Multifamily Unfiltered.