Host Alice Violet sits down with cybersecurity leader Cath Golding (formerly of GCHQ, now Critical National Infrastructure) for an in-depth conversation on translating cyber risk into clear, business-relevant language.

From leadership to technical teams, this episode dives into:

• Why fear-based cyber marketing fails—and what to do instead
• Communicating cyber risk to CEOs, investors, and everyday users
• The Marks & Spencer data breach and what it reveals about today's threat landscape
• Turning complex security frameworks into strategic value

Whether you're a founder, comms lead, security pro or policy-maker, you’ll leave this episode with actionable insights to help you make smarter, human-centric cyber decisions.

Work with Alice Violet Creative – Gloucestershire Marketing Agency | Cheltenham Marketing:

Alice Violet Creative – https://alicevioletcreative.com/

Cyber Made Human – https://alicevioletcreative.com/cyber-made-human-podcast/

Launch a podcast – https://alicevioletcreative.com/business-podcast-gloucestershire/

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