#6: Leaving Google & Using a PDF to Bootstrap a SaaS Startup (Patrick Campbell, Price Intelligently)

Bootstrappin' CEO Patrick Campbell, cofounder of SaaS startup Price Intelligently, shares his story of leaving Google, bootstrapping a startup, beating cancer, and more. 

STARTUP LESSONS YOU'LL LEARN


What tradeoffs a bootstrapped startup's CEO must make

How to price a software product correctly to maximize revenue and avoid leaving money on the table early on

A definition of content marketing that actually makes sense

Tactics to build an audience using limited resources and content, which you can then use to validate your product idea, get feedback, and convert

GREAT STORIES YOU'LL HEAR


Patrick and team validated the market and built their initial business around one educational ebook written for their customers

The lunacy of Patrick and host Jay Acunzo leaving Google and staying in Boston tech (crazy at that time)

The moving story of Patrick beating cancer and the surprising way that changed him as a founder


LINKS MENTIONED:


Patrick's company: Price Intelligently

Their free product for SaaS companies: ProfitWell

Jay's blog: Sorry For Marketing

The Content Marketing Wheel: Process overview

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Let me know what you think of the show -- tweet me (Jay Acunzo) @Jay_zo