We know Nick. We’re familiar with his work. And as captivating as it is, we were drawn like a moth to light regarding a very different story unfolding with him. Earlier this year, he made the decision to do what some might see as unthinkable — especially from a “grow your business” standpoint. He quit social media.

-- Why does an entrepreneur with more than 60,000 followers delete his social media accounts?

-- How can an entrepreneur, whose work is tailor-made for platforms such as Instagram, decide to quit feeding the beast?

-- Even if it’s a necessary evil, the key word is still “necessary” — right?

As we pose these questions to Nick he reveals both the practical and personal reasons for walking away from social media at the height of his online visibility. Whether you think it’s a deft move or one that will prove detrimental can be debated. But for Nick that’s not really the point. Instead he reached a breaking point. Now he is literally taking control of his work and his life the only way he knows how.