Lebron James' "retirement" was an ad, he's now getting sued, and four reasons why this is marketing gold.(0:20) Lebron's "Retirement" & Why It Matters(1:30) Chaos, Bets, and $400 Tickets(3:20) The Reveal: A <a href="https://www.linkedin.com/company/hennessy/" target="_self">Hennessy</a> Ad(4:50) The Fallout and Lawsuit(5:00) 4 Reasons Why It's Awesome*If you were on this ad team, would you have done anything differently?*

Lebron James' "retirement" was an ad, he's now getting sued, and four reasons why this is marketing gold. (0:20) Lebron's "Retirement" & Why It Matters (1:30) Chaos, Bets, and $400 Tickets (3:20) The Reveal: A Hennessy Ad (4:50) The Fallout and Lawsuit (5:00) 4 Reasons Why It's Awesome *If you were on this ad team, would you have done anything differently?*

Lebron James' "retirement" was an ad, he's now getting sued, and four reasons why this is marketing gold.(0:20) Lebron's "Retirement" &amp; Why It Matters(1:30) Chaos, Bets, and $400 Tickets(3:20) The Reveal: A <a href="https://www.linkedin.com/company/hennessy/" rel="noopener noreferrer">Hennessy</a> Ad(4:50) The Fallout and Lawsuit(5:00) 4 Reasons Why It's Awesome*If you were on this ad team, would you have done anything differently?*

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Lebron's Second Decision: Why There's (Almost) No Such Thing as Bad PR | Ep. 2

Lebron's Second Decision: Why There's (Almost) No Such Thing as Bad PR | Ep. 2