Why would you become an entrepreneur? What truly motivates them? How can you get involved in entrepreneurship? These are some of the questions that Arthur L. Chait answers during this year's Inaugural Lesson. He is an eminent executive, entrepreneur, startup mentor, and professor that came to Universidad Francisco Marroquín to share his ideas on why you don't have to be an inventor to be an entrepreneur.

Arthur presents the definition of being an entrepreneur and how this profession gives more control over your destiny, is a major source of new jobs, helps to develop your talents, and other plus points. He then reveals the real incentives that entrepreneurs have, this based on a survey directed by MIT where money, freedom, and changing the world were the elements of analysis.

Chait proceeds to explain the characteristics of each type of entrepreneurship to show that all are opportunities with different kinds of objectives.

Arthur makes a comparison between invention and innovation, explaining in detail three possible areas of improvement: product-service features, business model, and process. He argues that innovation doesn't need to be an important discovery, or involve high technology, but to have a big market.

Arthur Chait describes the characteristics of sustaining versus disruptive innovation, the importance of competitive advantage, efficiency, and new market innovations. Later reveals where do many innovations come from, the importance of challenging established practices, and the common elements for successful innovation. By sharing his personal journey, testimonials from UFM and other universities’ alumni, he encourages the audience to minimize their regrets and maximize life experiences.