THE POP PROFESSOR PODCAST

Lecture 108. The Wallen Effect: Dangerous By Design


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Morgan Wallen isn’t just country’s biggest star — he’s Nashville’s perfected prototype. This episode of The Pop Professor Podcast traces the blueprint that built him, from Garth Brooks’ spectacle to bro-country’s party anthems, and how Wallen combined it all into a streaming-era juggernaut. We explore how his mullet, rasp, and massive catalogs were engineered for algorithms, why his 2021 scandal made him stronger instead of weaker, and how Nashville is now cloning his model with rising acts. Wallen is more than an artist — he’s proof that today’s country machine doesn’t just write songs, it prints blueprints.

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THE POP PROFESSOR PODCASTBy JUSTIN GRANT