The concluding lecture begins with a case study of the BBC as an example of the themes of the course. The lecture begins by exploring the critiques and defences of the BBC’s part in contemporary British culture, before moving to analyse the BBC’s role in urban regeneration and management reform at the BBC. These two discussions link back to the first and second lectures of the course, showing the continued contested nature of culture, space and place, as well as showing the debates around the effects of ‘audit culture’ on the organisation of the BBC. The lecture concludes by asking what kind of citizens are created by both the BBC’s management structures and its use of social scientific survey techniques to understand consumer satisfaction.