Episode 101: Lee Drozak

Introducing Lee Drozak

Lee is a WordPress teacher, Doer and Fixer, working with small business owners. She gives her client a different perspective for their digital space so that they can find solutions that work toward their business goals.

Show Notes

Twitter | @leedrozak ‏

Website | LeeDrozak.com

Episode Transcript

Tara: This is Hallway Chats, where we meet people who use WordPress.

Liam: We ask questions, and our guests share their stories, ideas, and perspectives.

Tara: And now the conversation begins. This is episode 101.

Liam: Welcome to Hallway Chats. I’m Liam Dempsey.

Tara: And I’m Tara Claeys. Today we’re joined by Lee Drozak. Lee is a WordPress teacher, Doer and Fixer, working with small business owners. She gives her client a different perspective for their digital space so that they can find solutions that work toward their business goals. Welcome, Lee. We’re glad you’re here.

Lee: Hey, thanks for having me, Tara and Liam.

Liam: You’re most welcome. Thanks for joining us. Lee, can you tell us a little bit more about yourself, please?

Lee: Yeah. I actually started out as an accountant years ago, and I realized that I had like this knack for thinking outside the box. When the mortgage bubble started to burst, I decided it was time to get out of that and do something different. I was introduced to virtual assistants, so I thought, “Well, why not? I needed something to do. I figured out very quickly I was not just a very good stay at home mom, I needed something extra. That’s where I started.

And because in college had taken for my liberal arts coding classes, I was able to quickly transition to creating my own website for my business, and then websites. Then I was introduced to WordPress, which made the whole process so much simpler. Because I think of the design and the development background, and quickly learning the marketing, I was able to transition to more of a troubleshooting implementer phase. And then it just took off from there. So here I am today with that.

Tara: Tell us a little bit about virtual assistants, because I know that term can be very broad. Where did you find your clients and what kind of work did you start out doing as a virtual assistant? Was it like administrative stuff? I think you can get virtual assistants to do anything now?

Lee: Yeah, you can. It’s a very, very broad term. I started out doing administrative assistants just to kind of get my feet wet and figure out what it was that I wanted to do with the rest of my life. I designed my website in HTML and CSS, because that long ago, that’s what was available at the time. That kind of drew a couple of different people to me saying, “Hey, I can’t update my website, can you help me with that, too? It’s slowly transitioned from administrative to the more technical. So I became like a technical virtual assistant.

Then once I was introduced to WordPress and I started to really dig into that and learn that, it kind of just morphed itself. Because I knew I didn’t want to continue with the administrative, I really liked the clients that I found. The first one was a referral to me who happened to be a coach who referred other people to me.

So since day one, I’ve been a referral business. That’s how I built it. But I knew I had to learn the marketing strategies because it was feast or famine at first, and I was always kind of hesitant to stop relying on everybody for referrals, but they just kept coming. So I got into a space that I was really lucky that because I’m an extrovert, I’m able to build those relationships. And because I’m a giver, I probably over gave,