Media strategist and author of Fundamentals of Television Branding and Marketing Lee Hunt presents recent innovations in television branding and discusses some of the struggles being faced by networks in the era of convergence and transmedia.

Lee Hunt's New Best Practices 2007

Featuring a wide assortment of interviews and event archives, the MIT Comparative Media Studies/Writing podcast features the best of our field's critical analysis, collaborative research, and design -- all across a variety of media arts, forms, and practices.

You can learn more about us, including info about our faculty and academic programs and how to join us in person for events, at cmsw.mit.edu.

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Featuring a wide assortment of interviews and event archives, the MIT Comparative Media Studies/Writing podcast features the best of our field's critical analysis, collaborative research, and design -- all across a variety of media arts, forms, and practices. You can learn more about us, including info about our faculty and academic programs and how to join us in person for events, at cmsw.mit.edu.

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Lee Hunt's New Best Practices 2007

Lee Hunt's New Best Practices 2007

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