Radically Transparent

Lee Odden on Getting the Most Out of Influencer Marketing

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Lee Odden, CEO, and Co-Founder of TopRank Marketing joins the Radically Transparent podcast to uncover the truths behind influencer marketing and if it “actually works”.  As an influencer himself, with over 130,000 followers on LinkedIn and 105.6K on Twitter, Lee dives into what marketing leaders need to know about influencer marketing in 2022.

Throughout the entire episode, Lee drops his best tips on how B2B organizations can work with influencers, and how to lead a successful influencer marketing campaign. He gets candid about why, before reaching out to any influencer, you must:

  • Do your research to find out what they want to achieve.
  • Find where there is common ground in terms of shared goals.

    • Without missing a beat, Lee even discloses his thoughts on being CEO and his responsibility to set a high standard with TopRank Marketing in the B2B Industry. He highlights how he often considers the best ways to keep his remote team motivated, inspired and on task. As a marketing leader, it’s important to elevate the culture in creative ways so they can continue to grow.

    Hot Topics of this Episode:
    • Lee Odden’s BEST tip on working with influencers and why it’s important to focus on what the influencer will get out of the experience, rather than what the brand wants from the individual.
    • How to avoid the biggest buzzkill in influencer outreach – which as Lee puts it is “an irrelevant ask”
    • What to consider before hiring an influencer and what type of research is critical before even making the ask to an industry expert
      • ...more
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