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Leeway Home (P.2): Unboxing Consumer Needs Through Customization
The Co-Founders of Leeway Home, Lyle Maltz and Sam Dumas return to discuss the process of developing a brand message and the role it plays in bringing a team together. Listen in as Jacqueline, Lyle, and Sam dive into the nuts and bolts of brand development, translating your idea from cool idea to actual product, and the most efficient way to communicate your ideas with your team.
About Lyle:
A veteran business professional, Lyle Maltz graduated from Yale University, continuing his education at Columbia University, where he received his MBA. After years heading Vera Wang’s global licensing business, he left to gain a greater understanding of consumer insights and market research, and how they could best be used to drive growth strategy. He served as a Director at Kantar, then a part of the WPP family, working with luxury, lifestyle and retail brands to develop their marketing strategies. His clients included Tiffany, Ralph Lauren, Chanel, Estee Lauder, L’oreal and Michael Kors.
Learning from his past professional experience, Lyle saw an opportunity to reinvigorate the dusty tabletop space, a category in which the customer experience hadn’t changed in decades. By developing a deeper understanding of today’s consumer and their modern mindset, Lyle is excited to build Leeway into a brand that seeks to understand the consumer and what they want.
About Sam:
An influencer in his own right, Sam Dumas began his career at Vanity Fair Magazine, climbing the ranks in a few short years to become the experiential lead for the magazine’s top events & initiatives.
In January of 2018, Sam was tapped by Bumble CEO & Founder Whitney Wolfe Herd to become Co-Founder and Head of Brand of Chappy, Bumble’s Gay Dating app. Sam built Chappy into a strong stand-alone brand that helped re-define digital dating amongst gay men. In late 2019, as part of Blackstone Group purchase of Magic Lab, the umbrella company that owned both Bumble and Chappy, Chappy’s user base merged with Bumble’s under a single, more inclusive app. Sam stayed on as LGBTQ advisor to Bumble to ensure a thoughtful and strategic transition, while setting his sights on his next startup.
As an avid consumer of the homewares category, and armed with the passion ignited by his previous roles with brand building, he set his sights on building the next experience-led, consumer driven lifestyle brand that addresses the needs of the home customer.
About Leeway Home:
Leeway Home is a direct-to-consumer homewares brand rewriting the rules of home, starting with all-in-one kits to set your table. We combine ceramics, glassware and flatware into simple boxes, thoughtfully designed for you and how you live. Whether you’re in a big city or a small town, single or married, an at-home cook or professional takeout orderer, everyone has a seat at the table with Leeway Home. You do you—we’ll do the rest.
You can learn more about Leeway Home here: https://leewayhome.co/
What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.
See omnystudio.com/listener for privacy information.
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By Jacqueline Lieberman
5
102102 ratings
The Co-Founders of Leeway Home, Lyle Maltz and Sam Dumas return to discuss the process of developing a brand message and the role it plays in bringing a team together. Listen in as Jacqueline, Lyle, and Sam dive into the nuts and bolts of brand development, translating your idea from cool idea to actual product, and the most efficient way to communicate your ideas with your team.
About Lyle:
A veteran business professional, Lyle Maltz graduated from Yale University, continuing his education at Columbia University, where he received his MBA. After years heading Vera Wang’s global licensing business, he left to gain a greater understanding of consumer insights and market research, and how they could best be used to drive growth strategy. He served as a Director at Kantar, then a part of the WPP family, working with luxury, lifestyle and retail brands to develop their marketing strategies. His clients included Tiffany, Ralph Lauren, Chanel, Estee Lauder, L’oreal and Michael Kors.
Learning from his past professional experience, Lyle saw an opportunity to reinvigorate the dusty tabletop space, a category in which the customer experience hadn’t changed in decades. By developing a deeper understanding of today’s consumer and their modern mindset, Lyle is excited to build Leeway into a brand that seeks to understand the consumer and what they want.
About Sam:
An influencer in his own right, Sam Dumas began his career at Vanity Fair Magazine, climbing the ranks in a few short years to become the experiential lead for the magazine’s top events & initiatives.
In January of 2018, Sam was tapped by Bumble CEO & Founder Whitney Wolfe Herd to become Co-Founder and Head of Brand of Chappy, Bumble’s Gay Dating app. Sam built Chappy into a strong stand-alone brand that helped re-define digital dating amongst gay men. In late 2019, as part of Blackstone Group purchase of Magic Lab, the umbrella company that owned both Bumble and Chappy, Chappy’s user base merged with Bumble’s under a single, more inclusive app. Sam stayed on as LGBTQ advisor to Bumble to ensure a thoughtful and strategic transition, while setting his sights on his next startup.
As an avid consumer of the homewares category, and armed with the passion ignited by his previous roles with brand building, he set his sights on building the next experience-led, consumer driven lifestyle brand that addresses the needs of the home customer.
About Leeway Home:
Leeway Home is a direct-to-consumer homewares brand rewriting the rules of home, starting with all-in-one kits to set your table. We combine ceramics, glassware and flatware into simple boxes, thoughtfully designed for you and how you live. Whether you’re in a big city or a small town, single or married, an at-home cook or professional takeout orderer, everyone has a seat at the table with Leeway Home. You do you—we’ll do the rest.
You can learn more about Leeway Home here: https://leewayhome.co/
What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.
See omnystudio.com/listener for privacy information.