In a significant update on September 19th, Samuel Levine, Director of the #FTC's Bureau of Consumer Protection, outlined the agency's key priorities at the National Advertising Division's annual conference. Levine emphasized a three-pillar enforcement agenda. 
The first pillar targets practices causing substantial consumer harm, 
While the second aims not only to cease violative conduct but also alter incentives to deter future misconduct and 
The third pillar introduces tools beyond case-by-case enforcement, emphasizing corrective and preventative actions (CAPA). 
Levine's increased focus on substantive concerns and his expressed concern about "dark patterns" highlight a proactive stance in FTC enforcement. 

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