Planning to incorporate artificial intelligence into your business in 2024? Stay informed about the Federal Trade Commission's (FTC) expectations. In his discussion, Darshan Kulkarni highlights the FTC's recommendations for AI:
FTC expects that AI will foster fair, open and competitive markets,
FTC intends to use its tools to challenge unfair and deceptive practices involving claims based on AI including the use of AI to discriminate the and 
FTC intends to promulgate market-wide rules to address harms from AI this includes fake reviews impersonators and other issues.

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