In this episode of Legally Consumed, our hosts sit down with Miranda Bliss to talk all things loyalty, the art and science of keeping customers coming back. She takes us inside the real work of retention, from redesigning programs to building Adore Beauty’s program in lockdown, to her current role at Miele. The aim is simple to say and hard to do at scale: right message, right place, right time.

The conversation takes listeners behind the points and perks to explore how loyalty programs are evolving in an age of algorithms. She shares why SMS can be useful while WhatsApp still feels too personal in Australia, and what happens when personalisation crosses the line from relevant to intrusive. The discussion also looks ahead to the next wave of loyalty, from AI-powered automation to TikTok Shop, and how privacy and data obligations are becoming central to every strategy.

If you are curious about what makes customers click, stick and stay, tune in to Legally Consumed to hear Miranda’s insights on building loyalty that lasts. This episode is one you will want to add to your playlist.

LinkedIn: https://www.linkedin.com/company/cie-legal/
Email: [email protected]

For the third episode of our second season of Legally Consumed, our hosts sat down with Liam Creedon, CFO atMansfields, one of Australia’s leading contract food manufacturers. For more than 50 years, Mansfields has worked behind the scenes to help brands and supermarkets bring dry food products from concept to shelf.

Liam shares his journey from corporate restructuring into food manufacturing and reflects on what it takes to turn anidea into a finished product. From supermarket private labels to household-name brands, he gives a taste of the collaboration and problem-solving that go into making products Australians know and trust.

The conversation also serves up insights into some of the biggest issues shaping food manufacturing today, includingpackaging sustainability, food safety and the growing demand for transparency. Liam touches on how these pressures are changing the way manufacturers operateand why adaptability has become the secret ingredient for staying competitive.

If you are curious about the recipe for keeping food manufacturing moving, or want a behind-the-scenes look at a family-owned business that helps keep supermarket shelves well stocked, then this episode is for you.

If you would like to provide feedback on this episode or have any questions for CIE Legal, please reach out to us below:

LinkedIn: https://www.linkedin.com/company/cie-legal/
Email: [email protected]

In this episode, our hosts got into gear with Dave Noonan, Retail Communications and Social Media Manager at Ford Australia. Dave shares his journey from growing up in Ireland and failing his first driving test to steering brand storytelling for one of Australia’s most recognisable automotive companies. With a background in advertising and a deep love of sport and community, Dave now plays a key role in how Ford connects with its customers across channels and partnerships.

This episode explores what it means to bring a brand to life in a complex and fast-moving media landscape. Dave reflects on the shift from appearing in every lane to telling the right storyin the right place, whether in long form or through partnerships. He also shares how consistent brand identity and values alignment create lasting traction with Australian audiences.

For marketers, in-house lawyers and brand builders alike, Dave also unpacks how legal and creative teams can partner to deliver campaigns that are both roadworthy and effective. If you are curious about what it takes to build trust, pride and personality into a century old brand, then this episode is for you.

If you would like to provide feedback on this episode or have any questions for CIE Legal, please reach out to us below.

LinkedIn: https://www.linkedin.com/company/cie-legal/

Email: [email protected]

Welcome back to season 2 of Legally Consumed. For our first episode of this season, our hosts sat down with Kate Sherburn, Legal Beagle (Head of Legal) at Who Gives A Crap. They explore how purpose and product come together in one of Australia’s most recognisable social enterprises.

Kate reflects on joining the company during its early start-up days and stepping in as the first in-house lawyer just months before a global toilet paper shortage turned the business into a household name. She unpacks how her role grew with the company, shaped by a commitment to doing business differently.

The conversation covers Who Gives A Crap’s business model and the systems that keep it flowing. Kate touches on stayingtransparent in a crowded sustainability space and how fun, display-worthy packaging has helped their products stand out in every loo.

If you are curious about how purpose and legal thinking can go hand in hand or want a behind-the-scenes look at a business that is wiping the floor with traditional models, then this episode is for you.

LinkedIn: https://www.linkedin.com/company/cie-legal/

Email: [email protected]

For the seventh episode of Legally Consumed, our co-hosts delved into the world of cybersecurity - a critical topic for consumer products companies as so many hold sensitive data. We spoke to Crisis Management expert Allan Briggs and seasoned corporate communications adviser and board member Robert Hadler. As the CEO and Founder of Crisis Shield, a crisis management firm, Allan’s experience managing public relations for Victoria Police and Victoria State Emergency Services gives him the ability to handle situations where there is no margin for error.

Robert is a career executive with a foundation as a policy advisor and in corporate affairs, has a proven track record in crisis management and reputation strategies with roles at multiple FMCG and retail organisations including Coles, Goodman Fielder and NAB. He has also served as a board member for various organisations, advising best practice communications strategies and stakeholder engagement.

This episode explores the particular issues that holding customer data raises, including the importance of preparing for a cyber attack. It also highlights the crucial importance of an organisation-wide approach to navigating critical incidents. With Optus, Medibank and Latitude as examples, both guests stress the value of having the crisis management team and business continuity plan in place and co-ordinated, to ensure your business is doing its best to protect customers and other stakeholders, should the worst happen.

If you are interested in how to prepare your business for a critical incident or want to learn more about the importance of managing communications during high-profile crises, then this podcast is for you.

If you would like to provide feedback on this episode or have any questions for CIE Legal, please reach out to us below:

LinkedIn: https://www.linkedin.com/company/cie-legal/

Instagram: https://www.instagram.com/cielegal/

Website: https://www.cielegal.com.au/

For our sixth episode, our Legally Consumed co-hosts switched lanes and explored the vehicle subscription model offered by Carbar, an automotive technology start-up disrupting the traditional Australian vehicle usage model. Joining us for this episode is Desmond Hang, CEO and Co-Founder of Carbar, who shares how his passion for technology and cars is steering the automotive industry in a new direction. 

This episode explores the impact that mobility and leveraging customer experience insights have had on traditional car ownership and the evolution of the automotive retail space. 

With a background in direct-to-consumer digital products, Desmond shares the journey of Carbar from a small warehouse to a presence across the entire Eastern seaboard of Australia. Stay tuned to find out the difference between car leasing, hiring and subscription models and how a focus on flexibility and value-added partnerships shaped Carbar’s product offering. 

If you’re interested in learning the process of designing a service offering or how to channel your passion into building a business, then this podcast is for you. 

If you would like to provide feedback on this episode or have any questions for CIE Legal, please reach out to us below:

LinkedIn: https://www.linkedin.com/company/cie-legal/ 

Instagram: https://www.instagram.com/cielegal/ 
Website: https://www.cielegal.com.au/

In this episode of Legally Consumed, co-hosts Raph Goldenberg and Will McMinn were joined by Jared Pereira, Senior Corporate Counsel at Fonterra. Fonterra is a New Zealand-based multinational dairy co-operative that oversees the production, manufacturing and distribution of various dairy products. 

Jared shares insights into how Fonterra are tackling climate change with creative solutions, the legalities surrounding the dairy industry and the impacts of the emerging market of plant-based milks on the dairy industry. Jared also takes a personal dive into the thrills of being a lawyer in the food production industry. 

If you’ve ever wondered what goes on behind the scenes of your favourite dairy products, then this episode is for you. Tune in for a ‘condensed’ take on dairy production now!

For more information about CIE Legal, head to our website, www.cielegal.com.au. To stay up to date on the latest news and updates about the consumer products legal industry, follow us on Instagram and LinkedIn.

Thank you for tuning into Legally Consumed. 

In this episode of Legally Consumed, CIE Legal host, Raph Goldenberg, is joined by special guest Professor Michael Milford. Professor Milford works at the Queensland University of Technology, specialising in robotics and autonomous vehicles (AVs). With a PhD in robotics, he boasts an impressive background and knowledge in AV’s fast-growing technology.

This episode delves into various topics such as the promising business benefits of AVs, the societal benefits in accident reductions and the legal and ethical issues surrounding AVs. Professor Milford also explores other implications of AVs such as insurance, cybersecurity and the potential for weaponisation. 

If you want to learn more about the state of the AV race today and what this means for businesses, then this podcast is for you. 

If you would like to provide feedback on this episode or have any questions for CIE Legal, please reach out to us below:

LinkedIn: https://www.linkedin.com/company/cie-legal/ 

Instagram: https://www.instagram.com/cielegal/ 

In our third episode, CIE Legal co-hosts, Raph Goldenberg and Kaye Ho, went undercover with Craig Douglas, owner of Nationwide Research Group, an Australia-wide specialist research and investigations company, focussing on brand protection.

This episode delves into the ins and outs of  Craig’s 40-year career as an investigator and how the industry has continued to evolve with the introduction of new technologies. 

With over 40 years of experience, listen in as Craig teaches our team tricks of the trade from how to distinguish counterfeit and genuine goods, to protecting website domains from cybersquatters and helping companies protect the value of their brands. He also emphasises the current difficulties he faces when attempting to stop counterfeit products from being sold due to the limited powers of the state police when it comes to searching and seizing these goods. 

If you want to learn how to discern if the products that you’re buying are authentic or what a career of chasing bootleggers from concerts to sporting events would be like, then this podcast is for you. 

If you would like to provide feedback on this episode or have any questions for CIE Legal, please reach out to us below:

LinkedIn: https://www.linkedin.com/company/cie-legal/ 

Instagram: https://www.instagram.com/cielegal/ 

Website: https://www.cielegal.com.au/ 

In this episode of Legally Consumed, our CIE Legal co-hosts took a seat at the bar to learn more about ⁠Bonehead Brewing⁠, an independent craft brewery in Melbourne that focuses on producing well-balanced and approachable beers. Hosting us at their brewery for a beer and a chat were co-founders and self-nominated boneheads Anthony Dinoto and Travis Nott, two friends who started their co-working journey stacking shelves, and later turned competitive homebrewing into a business. 

Our second episode explores everything that goes into producing a perfect pint at Bonehead Brewery, from understanding the consumers' purchase path to learning how to do more with less. 

In this conversation, Anthony and Travis share how to (or not to) announce that you’re starting a business together and highlight the importance of doing a proper IP search before choosing a business name. They also discuss how the government can help encourage the growth of smaller brewers by scaling the amount of excise tax that a brewery would pay depending on the quantity of beer produced. 

If you are a beer lover and drinker, or simply interested in the work involved in starting a business, then this podcast is for you. 

If you would like to provide feedback on this episode or have any questions for CIE Legal, please reach out to us below:

LinkedIn: ⁠https://www.linkedin.com/company/cie-legal/⁠ 

Instagram: ⁠https://www.instagram.com/cielegal/⁠ 

Website: ⁠https://www.cielegal.com.au/⁠