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Legends of Adtech: The Revolutionary - Emma Newman, CRO EMEA at PubMatic
In our debut episode, Emma Newman, CRO EMEA at PubMatic, unpacks her impressive career, AI concerns, and the mission behind PubMatic's new #FundedByAdvertising campaign. From assisting in launching HuffPost UK to what it takes to forge a path as a leader in adtech, Emma shares her biggest lessons and what she hopes the industry gets right.
Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the cold face of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story.
Connect with Emma Newman: https://www.linkedin.com/in/emma-newman-0491518/
Find out more about PubMatic's #FundedByAdvertising campaign: https://pubmatic.com/blog/funded-by-advertising/
Read Emma's guest blog: http://www.adtechjuice.com/the-open-internet-is-at-risk-and-its-time-to-act
About Emma:
Emma Newman is CRO EMEA for PubMatic, a global digital advertising technology company for premium content creators. From her early grounding in trade and product marketing, digital communications and business development at Microsoft, Emma has driven change and empowered organisational health for digitally focused organisations.
In 2010, she landed at AOL to lead the UK marketing function during a critical transformation period, building and leading the business operations function and driving sustainable growth. It led her to develop the marketing strategy and lead the overall programme management as part of the senior team who launched the Huffington Post in the UK.
At PubMatic, strategy, change and bringing people together to help them work smartly, continue as the central themes in her career. Emma is also deeply passionate about diversity, inclusion, and supporting women to become the best versions of themselves.
About PubMatic:
PubMatic is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future.
PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, the company’s infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, PubMatic improves outcomes for their customers while championing a vibrant and transparent digital advertising supply chain.
About The Digital Voice™ & Adtech Juice:
The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!
Adtech Juice is The Digital Voice™'s brand new adtech learning hub, where you can level up your adtech knowledge no matter your learning level. Dive in:
ADTECH JUICE: https://www.adtechjuice.com
LINKEDIN: https://www.linkedin.com/company/adtechjuice
TIKTOK: https://www.tiktok.com/@adtechjuice
THE DIGITAL VOICE™: https://www.thedigitalvoice.co.uk
View all episodes
By The Digital Voice™In our debut episode, Emma Newman, CRO EMEA at PubMatic, unpacks her impressive career, AI concerns, and the mission behind PubMatic's new #FundedByAdvertising campaign. From assisting in launching HuffPost UK to what it takes to forge a path as a leader in adtech, Emma shares her biggest lessons and what she hopes the industry gets right.
Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the cold face of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story.
Connect with Emma Newman: https://www.linkedin.com/in/emma-newman-0491518/
Find out more about PubMatic's #FundedByAdvertising campaign: https://pubmatic.com/blog/funded-by-advertising/
Read Emma's guest blog: http://www.adtechjuice.com/the-open-internet-is-at-risk-and-its-time-to-act
About Emma:
Emma Newman is CRO EMEA for PubMatic, a global digital advertising technology company for premium content creators. From her early grounding in trade and product marketing, digital communications and business development at Microsoft, Emma has driven change and empowered organisational health for digitally focused organisations.
In 2010, she landed at AOL to lead the UK marketing function during a critical transformation period, building and leading the business operations function and driving sustainable growth. It led her to develop the marketing strategy and lead the overall programme management as part of the senior team who launched the Huffington Post in the UK.
At PubMatic, strategy, change and bringing people together to help them work smartly, continue as the central themes in her career. Emma is also deeply passionate about diversity, inclusion, and supporting women to become the best versions of themselves.
About PubMatic:
PubMatic is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future.
PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, the company’s infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, PubMatic improves outcomes for their customers while championing a vibrant and transparent digital advertising supply chain.
About The Digital Voice™ & Adtech Juice:
The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!
Adtech Juice is The Digital Voice™'s brand new adtech learning hub, where you can level up your adtech knowledge no matter your learning level. Dive in:
ADTECH JUICE: https://www.adtechjuice.com
LINKEDIN: https://www.linkedin.com/company/adtechjuice
TIKTOK: https://www.tiktok.com/@adtechjuice
THE DIGITAL VOICE™: https://www.thedigitalvoice.co.uk