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LEGO and The Mission Behind Little Bricks Charity | Rock Your Kindness Podcast

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Rock Your Kindness highlights extraordinary stories of everyday people experiencing life changing kindness. Whether it's a random act, saves a life or helps you be kinder to yourself, these stories will increase empathy, compassion, and hope. You never know how your kindness can change the trajectory of your life or the life of another.

Rock Your Kindness is hosted by Tracey Ferrin. Tracey is a mother, wife, best-selling author and TikTok superstar. She is often called a "breath of fresh air" by those who know and meet her. She is a mom of 4 and has been married to the love of her life for 18 years. Together, they call Texas home.

In this episode, Tracey and Russell discuss why Russell started the Little Bricks Charity, how tiktok has offered a platform for the charity to thrive and grow, the story behind his mohawk, the undeniable value of LEGO and play, touring the country and donating Lego and much more!

“Play is how children identify with their surroundings. Play is also a really good branch into distraction and education, for children in hospital. Lego does so much for these amazing kids. it gives them this sense of familiarity in a very unfamiliar situation.”

Show Notes: 

  • [0:00] Welcome back to Rock Your Kindness Podcast, hosted by Tracey Ferrin
  • [0:40] Introduction to the episode with guest Russell Cassevah 
  • [1:04] Little Bricks Charity and their Mission
  • [1:45] Fairy Bricks
  • [3:02] Brick Fest
  • [4:00] Question: What got you into Lego?
  • [7:32] Question: Did you start the charity before cashing in your 401k?
  • [9:30] Our mission is to build big smiles on hospitalized kids by getting Lego into the hands of those kids.
  • [10:20] Moving the nonprofit to tiktok
  • [11:51] Little Bricks Charity Guy
  • [17:54] Your mohawk is like your brand
  • [20:30] The beginning of the Mohawk and WHY he did the Mohawk
  • [25:19] What is POTS
  • [26:28] Question: Why do you think you have built such a loyal community?
  • [30:07] “If you really want to build a community, no matter what it is, it's all about consistency, honesty, and transparency”
  • [30:48] Question: You mentioned a tour. Can we talk about that for a minute?
  • [31:04] National REO Brokers Association
  • [34:44] Thirsty Turtle Tumblers 
  • [36:10] Coverage from the donation tour
  • [37:47] Question: Let’s go back to the four families you mentioned early on… can you give updates on those children and families and how they impacted you?
  • [42:15] Santa J Clause
  • [43:51] Question: What does play do for these kids and what feedback have you received from their families about the legos?
  • [44:02] “Play is how children identify with their surroundings. Play is also a really good branch into distraction and education, for children in hospital. Lego does so much for these amazing kids. it gives them this like sense of familiarity in a very unfamiliar situation.”
  • [46:47] Three Time Guinness World Record Holder for Stepping on Legos 
  • [49:50] Question: What's the type of feedback that you're getting from the kids and the families?
  • [50:12] Question: What are a few reminders or lessons that you have gained through your journey of Little Bricks Charity?
  • [52:51] Question: What are you working on now? What's the future look like for Little Brooks Charity? 
  • [53:55] You can find Little Bricks Charity online HERE at or on IG @littlebricksbigsmiles and FB @LittleBricksCharity or you can find Russ himself on tiktok at Little Bricks Charity Guy
  • [54:44] Empower Her Live
  • [54:52] Trent Shelton


    • Until next time.. Rock Your Kindness

    ---

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