Brand Origins

LEGO | From The Verge of Bankruptcy to Becoming a Superbrand


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This is the story of how LEGO started out. LEGO made a remarkable turnaround right at its lowest point. Learn about the early days of LEGO, how it started making LEGO bricks, the mistakes it made, how it recovered, and how it is doing today.

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Hosted by Chris Garin

This episode is made possible by Partizan

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Brand OriginsBy Chris Garin


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