Sign up to save your podcasts
Or
Share Leighton Dees is the Bees Knees; On Brand, Design & Innovation!
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Leighton Dees is the Bees Knees; On Brand, Design & Innovation!
Leighton Dees CEO of Better Homes and Gardens Generations in Mobile, Alabama; a brokerage that won Inman
News Innovator of the Year 2014 for Most Innovative Brokerage! Check it out below!
As Leighton says "My job is to make Real Estate sexy ... and to make YOU (the agent) look like a rock star" and he does! The moment you land on Generations website you will instantly be aware that 'this is different!' Generations offers their 'GenLife Training Systems' designed to coach agents to achieving "more'". A powerful promise accompanied by their 'Real Estate Sales Blueprint' that truly addresses what every agent craves from their broker and I believe a true differentiator. Leighton and I share a passion for design and brand and believe in the importance of marketing:
"Business has evolved so much. Marketing used to be a department but is now threaded throughout every aspect of a company. Marketing is what holds everything together."
Generations moves quick to execute on marketing initiatives at lower costs because they've brought it all in house with Leighton leading the vision. Thanks to Leighton for joining me for this CTM! He's definitely one to watch and learn from, and you'll LOVE Leighton's answer to the Legacy question! Truly inspiring!
I hope this conversation inspires you! If it does, please share and subscribe to CTM on iTunes (and leave us a review if you want more!)
http://youtu.be/jMzLU0DXsdw
Teri:Hi, everybody! I’m Teri Conrad and this is Conversations That Matter. I am joined today by the lovely Leighton Bees out of Mobile, Alabama, and you’ll be treated to a fabulous southern accent here in just a moment. Leighton, you are the CEO of the Better Homes and Gardens Generations office down there in Mobile, Alabama. Recently you won the Innovators 2014 Award out of Inman. There’s a lot of different ways that I want to take this conversation. One of the reasons that I reached out to you, obviously, is because Laura Monroe thinks that you are the most adorable, sweetest guy ever. She's also fascinated, as I, with the innovative culture that you’ve created there, and what is it about your office that caught the attention of the industry.
There’s a lot of different ways we could go, but why don’t we start there since that’s what we’re on, and talk a little bit about – why don’t you tell me a little bit about yourself and how you grew your office. I know that originally you weren’t at Better Homes and Gardens office. You were an independent, I believe. Why don’t you talk – let’s start there. Why don’t you tell me a little bit about what are the challenges of running an independent brokerage? What drew you to the Better Homes and Gardens brand?
Leighton:We started out at independent for a reason. That’s what we stated in the beginning, but the real reason mainly was we wanted to have creative freedom. I’m a designer. That's a passionate mind, whether it was for business or hobby or whatever. It was very important in the beginning not to be limited by what we could do to brand ourselves and grow our vision, basically. I consider myself a creative type of person more than a business person. I know business and enjoy it, but my passion really is in innovation, and creation, and design, and everything. As long as I can continue to do that in an environment that benefits from it, things work.
As an independent company, we were able to start fresh. We started with five people, but we had a couple of things in mind. We understood culture, we understood passion, and we understood purpose. When those three things were put together under a shared vision, it was just a matter of time,
View all episodes
Leighton Dees CEO of Better Homes and Gardens Generations in Mobile, Alabama; a brokerage that won Inman
News Innovator of the Year 2014 for Most Innovative Brokerage! Check it out below!
As Leighton says "My job is to make Real Estate sexy ... and to make YOU (the agent) look like a rock star" and he does! The moment you land on Generations website you will instantly be aware that 'this is different!' Generations offers their 'GenLife Training Systems' designed to coach agents to achieving "more'". A powerful promise accompanied by their 'Real Estate Sales Blueprint' that truly addresses what every agent craves from their broker and I believe a true differentiator. Leighton and I share a passion for design and brand and believe in the importance of marketing:
"Business has evolved so much. Marketing used to be a department but is now threaded throughout every aspect of a company. Marketing is what holds everything together."
Generations moves quick to execute on marketing initiatives at lower costs because they've brought it all in house with Leighton leading the vision. Thanks to Leighton for joining me for this CTM! He's definitely one to watch and learn from, and you'll LOVE Leighton's answer to the Legacy question! Truly inspiring!
I hope this conversation inspires you! If it does, please share and subscribe to CTM on iTunes (and leave us a review if you want more!)
http://youtu.be/jMzLU0DXsdw
Teri:Hi, everybody! I’m Teri Conrad and this is Conversations That Matter. I am joined today by the lovely Leighton Bees out of Mobile, Alabama, and you’ll be treated to a fabulous southern accent here in just a moment. Leighton, you are the CEO of the Better Homes and Gardens Generations office down there in Mobile, Alabama. Recently you won the Innovators 2014 Award out of Inman. There’s a lot of different ways that I want to take this conversation. One of the reasons that I reached out to you, obviously, is because Laura Monroe thinks that you are the most adorable, sweetest guy ever. She's also fascinated, as I, with the innovative culture that you’ve created there, and what is it about your office that caught the attention of the industry.
There’s a lot of different ways we could go, but why don’t we start there since that’s what we’re on, and talk a little bit about – why don’t you tell me a little bit about yourself and how you grew your office. I know that originally you weren’t at Better Homes and Gardens office. You were an independent, I believe. Why don’t you talk – let’s start there. Why don’t you tell me a little bit about what are the challenges of running an independent brokerage? What drew you to the Better Homes and Gardens brand?
Leighton:We started out at independent for a reason. That’s what we stated in the beginning, but the real reason mainly was we wanted to have creative freedom. I’m a designer. That's a passionate mind, whether it was for business or hobby or whatever. It was very important in the beginning not to be limited by what we could do to brand ourselves and grow our vision, basically. I consider myself a creative type of person more than a business person. I know business and enjoy it, but my passion really is in innovation, and creation, and design, and everything. As long as I can continue to do that in an environment that benefits from it, things work.
As an independent company, we were able to start fresh. We started with five people, but we had a couple of things in mind. We understood culture, we understood passion, and we understood purpose. When those three things were put together under a shared vision, it was just a matter of time,