In this week's episode Leisa Bacon, Director of Audiences at the ABC discusses the value of brands, customization in social media and the changes of media consumption.

Leisa Bacon talks brand building and the media landscape

Host Adam Fraser interviews marketing industry thought leaders from around the globe, including CMOs, academics, authors, consultants and speakers in this podcast about the strategic marketing landscape. By speaking to the brightest minds in the global industry with a wide ranging 'fire side chat' interview approach, this podcast will help you rise above the noise to join the dots and make sense of the fast moving and ever changing marketing sector.

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Leisa Bacon talks brand building and the media landscape

Leisa Bacon talks brand building and the media landscape