Time to Shine Podcast : Public speaking | Communication skills | Storytelling

161. Leisa Reid: Attract Your Clients Through Speaking

11.01.2020 - By Oscar SantolallaPlay

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As the Founder of Get Speaking Gigs Now, Leisa Reid mentors business professionals and entrepreneurs who want to make an impact and ultimately attract their ideal clients through speaking. As a speaker herself, Leisa has successfully booked and delivered over 500 speaking engagements. In her book, Get Speaking Gigs Now, she shares her 7 Step System to Getting Booked, Staying Booked and Attracting Your Ideal Clients Through Speaking.

Attract Your Clients Through Speaking

One of the main misconceptions about getting paid to speak is that a speaker fee is the only way to get paid. Instead, if you can give an offer on your talk, you can get a bigger income out of that talk.

How to get business today

Today you can target any area, country as you don’t need to travel to. Leisa has found more opportunities now than before.

Traveling all the time was never suitable for every speaker.

Strategies to attract clients

* Have your talk ready to rock. It’s not only about what you know, but how you offer value to the right audience.

* Figure out who are your ideal clients: associations, clubs, events. Find where they are so you compete in the right “race.”

* You must have your bio, talk description, learning points, headshot, ready to send over.

Related: How to Attract Business on The Virtual Stage

Favorite quotation

“Someday is not a day in the calendar.” 

Recommended book

Big Magic by Elizabeth Gilbert

Routine to Shine

Have a CRM (Customer relationship management software) that tracks your clients, opportunities. Use it every day to track, take notes and do follow-ups.

Links

GetSpeakingGigsNow.com

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