We all want to drive traffic into the dealership. What happens when they get there? Is the team prepared with a solid process that has been worked on, planned out and practiced?  If you are driving traffic off a cliff like a lemming then it has done no good to get it there.  Retention is the biggest word you will hear in fixed ops! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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