14: Len Markidan on Building a $5M+ ARR Startup with Content Marketing

Today, I’m talking with Len Markidan, the Head of Marketing at Groove, a SaaS startup that makes hassle-free customer support and engagement software for small businesses. Len has been with Groove since the very beginning and he attributes much of their success today to their execution of an effective content marketing strategy. Content marketing has been all the rage for startups the past few years, but so many startups have invested time and money without seeing results. However, this isn’t because content marketing is dead, it’s because most people don’t approach it with the right mindset and today, Len is here to set the record straight. In our chat we cover how Groove struggled to get traction early on, what it was like to spend 6 months rebuilding the product from the ground up only to launch to crickets, and how they turned things around and built a $5 million dollar ARR business on the back of content marketing. If you’ve struggled to get content to perform for your startup, then this is the podcast for you.