Technology can analyze data, but it can't replace the phone call that tells you if someone's a payer or a non-payer.

David Catton built Advance Funds Network into a 5.0-rated broker by combining cutting-edge AI with old-school relationship building.

His prescreening AI and lender matrix ensure conversion rates stay high - they haven't had a 'your metrics are off' conversation with lenders in eight years.

But here's what separates good brokers from great ones: Technology brings you all the data, but nothing beats sizing someone up on a phone call.

AI handles pre-underwriting, analyzes lead generation data, and routes deals to the perfect lender. Humans make the final judgment call on character and commitment.

The firms winning in 2025 aren't choosing between technology and human touch - they're strategically deploying both.

This epsiode covers the importance of transparency and compliance in a reputation-challenged industry, AFN's strategy for maintaining high lender conversion rates through AI-driven pre-screening, and why the "human touch" remains undefeated in underwriting.

Connect with David Catton:

https://www.linkedin.com/in/david-catton-4136543/

https://advancefundsnetwork.com/

Read Blog:

https://cobaltintelligence.com/blog/podcast/lender-matrix-logic-ai-powered-deal-routing-insights-with-advanced-funds