If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.

Leave a review (+ help us grow): https://ratethispodcast.com/hcd

I'm delighted to have you with me for another cracking episode this time with Leon Barnard, co-author of the brand spanking new book on A Book Apart, called Wireframing for Everyone.

Leon, Michael and Bill all work for one of my absolute favourite UX businesses, Balsamiq. A wire framing tool that when it came out in 2008, was revolutionary. It reduced the exclusivity around the capability of wire framing, and made it accessible overnight to teams and non-designers. It increased the quality of communication, it reduced meetings, it sped things up and enabled better outcomes for teams working in the product space. It wasn’t perfect, it wasn’t sexy, but it was powerful. 

In this conversation, we chat about the self-imposed restrictions on the product, still owned by the original founder, Giacomo (Peldi) Guilizzoni who I can vividly remember answering my support tickets in the early days of the business, and it’s awesome to see and hear what the culture is like within the business.

But onto the book, all three of the co-founders worked on parts of this book, and we speak at length with Leon about the approach, the mindset of wire framing and how it unlocks blockers within teams. This book I believe would make for great gifts for teams to pass around the organisation to try and improve the wire framing capability as you’ve probably heard many many times on this podcast, prototyping is one of the most incredible skills to have for any change-makers, and this book helps provide the keys to people.

Watch on YouTube: https://youtu.be/8mKcwLC1HYE

Creators & Guests

Like what we do? Make a Tip.
Or
Leave a review: https://ratethispodcast.com/hcd

Sponsor links

• 10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'
  Sign up https://auth.smaply.app/sign-up
• Check out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. 
• Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10