As more and more Personally Identifiable data is collected or created, the specter of customer privacy issues are looming large. Enterprises need to take a long hard look at the information they are capturing and determine whether the potential value outweighs the potential risk.  How do your current Privacy practices match up against upcoming laws soon to Europe?  Are you prepared to deal with new laws that with fines up to 4% of global revenue? If not, how do you start?  Are you prepared to deal with companies using your data like Facebook, Google, Cambridge Analytica with or without your approval?  Takeaways: What does your data mean to you and others?  Understand what the implications of new laws are as well as your risks Understand how to comply with upcoming laws Understand the technology at issue Understand how contracts and dataflow will be impacted How can this be beneficial for you personally