In this episode of Dollars and Drivers, Keith Kefgen sits down with marketing strategist and author Leora Lanz, whose book Developing Your Marketing Mindset challenges leaders to rethink how marketing fuels long-term success. Lanz shares how shifting mindset - not just tactics - empowers organizations to connect more authentically with customers, align teams, and drive sustainable growth. Drawing on her experience advising leaders across industries, she offers practical insights on clarity, creativity, and strategic thinking in an increasingly competitive marketplace.