Leroy Hite Founded the World's First Luxury Firewood Company. Here's How Premium Pricing Shaped the Brand, the Customer Experience, and the Exit. (The Price and Value Journey, Episode 163) Leroy Hite joins host John Ray on The Price and Value Journey to share one of the most counterintuitive pricing stories you'll hear. Leroy founded Cutting […]

Leroy Hite: How Premium Pricing Built an Exit-Ready Brand

<i>The Price and Value Journey</i> is a podcast for solo and small firm services professionals—consultants, coaches, creatives, attorneys, and advisors—who want to improve their pricing strategy, strengthen client relationships, and build a profitable, sustainable expertise-based business. Hosted by business advisor and author John Ray, the show offers actionable insights and real conversations to help professionals grow with confidence, clarity, and integrity.

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The Price and Value Journey is a podcast for solo and small firm services professionals—consultants, coaches, creatives, attorneys, and advisors—who want to improve their pricing strategy, strengthen client relationships, and build a profitable, sustainable expertise-based business. Hosted by business advisor and author John Ray, the show offers actionable insights and real conversations to help professionals grow with confidence, clarity, and integrity.

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Leroy Hite: How Premium Pricing Built an Exit-Ready Brand

Leroy Hite: How Premium Pricing Built an Exit-Ready Brand