Leslie Danford is the founder and CEO of Vitaminis, a clean-label functional food and beverage brand. She has always been passionate about nutrition, but she is not a foodie. For her, it's like a math equation, and it's important to cover all of your nutritional bases. In 2020 she combined her personal interests with her formal business training to launch Vitaminis. Previously, she worked in beverages and consumer products at large corporations. She earned her MBA from Harvard University and her BA from the University of Chicago.