In this episode of The Balancing Tourism Podcast, Ged speaks with Richard Lindberg, founder of One Planet Journey and keynote speaker at the upcoming Tourism Seasonality Summit in Rimini.

Richard shares how a slow, five‑month winter journey transformed his own approach to travel and inspired his work exploring what travellers truly seek: meaning, connection, and a sense of belonging.

Together, they unpack the philosophy of deep travel — a mindset that prioritises intention over itinerary and personal relevance over social‑media‑driven bucket lists. Richard explains why deep travel is naturally aligned with low‑season tourism, offering richer experiences, more authentic interactions, and a calmer rhythm that benefits both visitors and residents.

The conversation also touches on:

• How One Planet Journey blends storytelling and research to understand high‑value, experience‑driven travellers
• Why the planning phase is an overlooked joy
• How destinations can shift from volume to value
• The role deep travel can play in addressing over‑tourism

A concise, insightful discussion for anyone rethinking what meaningful travel looks like in 2025 and beyond.