Nir Eyal is the international best-selling author of "Hooked: How to Build Habit-Forming Products" and his latest book "Indistractable: How to Control Your Attention and Choose Your Life". This latest is a guidebook for getting the best of technology without letting it get the best of us. Indistractable received critical acclaim, winning the 2019 Outstanding Works of Literature (OWL) Award, was named one of the Best Business and Leadership Books of the Year, according to Amazon and one of the Best Personal Development Books of the Year by Audible

Nir is formerly a Lecturer in Marketing at Stanford's Graduate School of Business and also taught at the Hasso Plattner Institute of Design.