In this first lesson, host André Persson is setting the foundation for the academy through valuable insights from various devs, marketing, research and tech. Guests: Zoran Roso - Ex PlayStation & Tencent, Mikael Svensson - AWS, Jos Hoebe - BlackMill Games, Tana Tanoi - Dead Teapot Games, Emmanuel Rosier - Newzoo, Mattias Bergqvist - Northify, Christian Szymanski - Second Stage

00:00 Intro & Zoran - marketing & brands

09:37 Jos Hoebe - running studio doing what they do best

14:47 Tana Tanoi - building new studio & expectations

17:23 Mikael Svensson - tech & live service

19:20 Emmanuel Rosier - research and industry trends

23:53 Mattias Bergqvist - QA

26:05 Christian Szymanski - performance marketing & live service

28:00 Closing remarks and future episodes