This video lecture details seventeen common mistakes in email list building and marketing.

Key errors discussed include: fearing frequent emailing, focusing solely on freebie lists, using unreliable autoresponders, failing to remind subscribers of your identity, insufficient selling, overselling,

lacking uniqueness, neglecting list building, not adding enough value, employing double opt-in, not collecting post-purchase leads, not monetizing thank you pages, giving away too much free content, insufficient follow-up emails, not building relationships with subscribers, not surveying subscribers' needs, and purchasing email lists.

The speaker emphasizes building a buyers list, providing value, and maintaining a balance between promotional and content emails.

The overall goal is to achieve sustainable email marketing success.