<p>What do CFOs, Sales and other departments care about? Alice talks through how she manages inter-departmental relationships and how she ensures marketing’s value is understood through the organisation.</p>

What do CFOs, Sales and other departments care about? Alice talks through how she manages inter-departmental relationships and how she ensures marketing’s value is understood through the organisation.

Lesson 2: The different languages of a CMO

The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!

Share Lesson 2: The different languages of a CMO

Sign up to save your podcasts

Lesson 2: The different languages of a CMO

Lesson 2: The different languages of a CMO