<p>Alice addresses the tricky issue of reporting on a demand gen strategy. Get a look at what metrics matter for this approach.</p>

Alice addresses the tricky issue of reporting on a demand gen strategy. Get a look at what metrics matter for this approach.

Lesson 3: Shifting your reporting

The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!

Share Lesson 3: Shifting your reporting

Sign up to save your podcasts

Lesson 3: Shifting your reporting

Lesson 3: Shifting your reporting