Alden is a former 3-time U.S. Navy SEAL Platoon Commander. After leaving the Navy, he became the co-founder and CEO of Perfect Fitness which he led to $90 million in sales in just three years, becoming ranked by INC Magazine in 2009 as being the fastest growing consumer products company with 12,000% growth over those 3 years. Alden is now a national speaker and an author helping people to understand how they can lead using the C.A.R.E. framework that he has developed. The two of us share a similar platform around becoming unstoppable and the lessons that you will learn during this episode are invaluable.