We all dream of starting a business of our dreams and some of us are well on our way to

creating the dream, not only for ourselves, but many others that we hope to employ. But once

you start – you then realise that the dream is not as simple as you were hoping it would be.

Before the dream is realized, you find yourself putting out more fires than you were hoping…

Being an entrepreneur myself, I can attest to some of the challenges that we will be citing today.

I find that one of the biggest challenge for me is staying on top of the competition: finding your

niche and setting yourself up above the rest – keeping the client/customer top of mind.

Joining us on the line is Tracey Gilmore, the COO and co-founder of The Clothing Bank and in

studio is Portia, MD of PortiaKel Publishers and Distributors. Portia is also the editor of PortiaKel

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