In 2016, while interviewing for the role of CMO at Consensys, Amanda Cassatt declared she wanted to make Ethereum a “household name” like Starbucks and the MLB. Nearly a decade later, she’s one of the most influential voices in crypto marketing – and from leading marketing at Consensys to founding Serotonin, she firmly believes that it’s impossible to bypass identifying fundamentals or product-market fit when bringing an idea to the masses. 

Amanda joins CoinFund Founder, CEO and Managing Partner Jake Brukhman on Mined with CoinFund to discuss her background in marketing early Ethereum-based projects, how she’s observed adoption shift in recent years, and why she’s passionate about helping companies position themselves to optimize for longevity. They cover: 

• Media & crypto's ideological contrast (2:34) 
• Contextualizing the virtual machine (11:44) 
• The state of dApp adoption (17:49) 
• Building community to bring Ethereum to market (21:11) 
• Looking beyond decentralized money (35:49) 
• Why fundamentals and product-market fit truly matter (44:55) 

Don’t miss the full episode of Mined with CoinFund, available on Apple or Spotify. 

https://podcasts.apple.com/us/podcast/mined-with-coinfund/id1758988850

https://open.spotify.com/show/1ZxUQqsbsjLvtjyyTxHoNR