There's a chasm between writing for yourself and writing for a client. Writing for yourself is, well, so personal. One foundational question is, "What do I want to evoke in the reader?" In this episode with Jennifer Olvera, Melissa and Dave explore the life of a professional writer. Jennifer has been a professional writer for more than twenty years, and she has written eight books. Her latest is "The Easy Meat Cookbook: 75 Simple Recipes for Beef, Pork, Lamb, Veal, and Poultry."