In this episode of Toys Business Unboxed, we sit down with JP, a toy industry veteran with over 30 years of experience, starting from his days at Lego up to his current entrepreneurial venture. JP shares his journey through various roles at major companies like Hasbro and LeapFrog, detailing the evolution of retail strategies, the importance of product placement and forecasting, and key trends that have shaped the toy industry over the years. He also offers valuable advice for entrepreneurs looking to break into the toy market and predicts the future direction of educational and STEM toys. His insights provide a comprehensive look into the complexities and dynamics of the toy business, making it an essential listen for anyone interested in the field.
⭐ Highlight 00:00 Introduction and Guest Background 01:10 Journey in the Toy Industry: Starting with Lego 08:41 Transition to Hasbro and LeapFrog 14:17 Venturing into Entrepreneurship with Millennium Sales 16:53 Building and Maintaining Relationships with Major Retailers 22:58 Challenges and Opportunities in the Toy Industry 33:38 Advice for Newcomers in the Toy Industry 36:26 Conclusion and Contact Information

-------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy