Straight Shot

Lessons From Coca-Cola; Part 2: Innovation


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Today we advance further into Coke's history and discuss new innovations and early strategies that Coca-cola used to break into the marketplace.

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Bonus material is available on the app by clicking the gift box on the episode page.

Also available in UHD at https://youtu.be/8MiROf3NFZw

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Straight ShotBy Reformation Productions: Straight Shot Marketing Podcast