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Lessons from Etisalat: Driving Superior CX by Leveraging a Customer Engagement Platform
According to Forbes, companies that earn $1 billion a year can get an additional $700 million over three years by investing in customer experience.
Therefore, to optimize the customer journey from beginning to the end, brands are enhancing their Martech stack with Customer Engagement Platforms or CEP.
Join your host Shitij, as he talks to Ramy Radwan, MarTech and Growth Senior Lead at Etisalat (the digital telco of the future, serving 99% of the inhabited areas in Egypt), about driving superior CX through an insights-led customer engagement platform. Get actionable insights and real-world use cases from an expert in the industry!
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By MoEngageAccording to Forbes, companies that earn $1 billion a year can get an additional $700 million over three years by investing in customer experience.
Therefore, to optimize the customer journey from beginning to the end, brands are enhancing their Martech stack with Customer Engagement Platforms or CEP.
Join your host Shitij, as he talks to Ramy Radwan, MarTech and Growth Senior Lead at Etisalat (the digital telco of the future, serving 99% of the inhabited areas in Egypt), about driving superior CX through an insights-led customer engagement platform. Get actionable insights and real-world use cases from an expert in the industry!